Is social media a fad?
Is social media just fad? Are Facebook and Twitter simply tools which will fall by the wayside in due course? Or does social media represent one of the biggest shifts in communication in living memory?
Is social media just fad? Are Facebook and Twitter simply tools which will fall by the wayside in due course? Or does social media represent one of the biggest shifts in communication in living memory?
Thursday, June 11, 2009
Naked Wines is an online farmer's market for wine based in the UK. Merlin heads up the Ukuthela Wine Club in Cape Town. There are common threads between them. Those commonalities are key to success in the wine industry going forwards....I think.
Wednesday, January 7, 2009
Facebook, the social networking site, is the number one searched for item in SA, according to Google. What does this mean for the wine industry. Should we forget all traditional marketing and create Facebook pages? Or is the topic more nuanced. Either way, the question of how one uses web technology tools is critical...
Monday, August 24, 2009
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